Paula estepa

Paula estepa

I’m an Art Director and Illustrator creating distinctive visual worlds through clear concepts, thoughtful design and strong visual direction.

I’m an Art Director and Illustrator creating distinctive visual worlds through clear concepts, thoughtful design and strong visual direction.

I’m an Art Director and Illustrator creating distinctive visual worlds through clear concepts, thoughtful design and strong visual direction.

EXPERTISE

01

Art Direction

Shaping the overall look and feel of a project, from the first concept to the final execution. Strategy, imagery, typography, and tone come together under one clear visual direction.

02

Campaign Development

03

Brand Identity & Systems

04

Editorial & Digital Design

05

Artificial Intelligence

06

Visual Storytelling

07

Illustration

  • U-Abo logo
  • Pick-e-Bike logo
  • Baloise Session logo
  • U-Abo logo
  • Pick-e-Bike logo
  • Baloise Session logo

EXPERTISE

01

Art Direction

Shaping the overall look and feel of a project, from the first concept to the final execution. Strategy, imagery, typography, and tone come together under one clear visual direction.

02

Campaign Development

03

Brand Identity & Systems

04

Editorial & Digital Design

05

Artificial Intelligence

06

Visual Storytelling

07

Illustration

  • U-Abo logo
  • Pick-e-Bike logo
  • Baloise Session logo
  • U-Abo logo
  • Pick-e-Bike logo
  • Baloise Session logo

EXPERTISE

01

Art Direction

Shaping the overall look and feel of a project, from the first concept to the final execution. Strategy, imagery, typography, and tone come together under one clear visual direction.

02

Campaign Development

03

Brand Identity & Systems

04

Editorial & Digital Design

05

Artificial Intelligence

06

Visual Storytelling

07

Illustration

  • U-Abo logo
  • Pick-e-Bike logo
  • Baloise Session logo
  • U-Abo logo
  • Pick-e-Bike logo
  • Baloise Session logo

EXPERTISE

01

Art Direction

Shaping the overall look and feel of a project, from the first concept to the final execution. Strategy, imagery, typography, and tone come together under one clear visual direction.

02

Campaign Development

03

Brand Identity & Systems

04

Editorial & Digital Design

05

Artificial Intelligence

06

Visual Storytelling

07

Illustration

  • U-Abo logo
  • Pick-e-Bike logo
  • Baloise Session logo
  • U-Abo logo
  • Pick-e-Bike logo
  • Baloise Session logo